This week we we introduced to a couple new audience segmentation tools. The first one is the Claritas Prizm system. This is used for determining geographics of a target population, but it's also fun to use to see who lives in your area. To find out what kinds of people live near you, click on the link, type in your zipcode, and see what comes up! http://www.claritas.com/MyBestSegments/Default.jsp?ID=20
According to this website, my zipcode in Mission Valley is filled with a bunch of young adults right out of college with careers and no children....yeah, I'll agree to that.
Another segmentation tool is the VALS system. http://www.sric-bi.com/VALS/
This system puts people into different categories based on their answer to a short survey. Go ahead and take it. See what your label is. I was an Achiever/Innovator. I wasn't shocked by this label. The description of the Achiever said that this person puts family, religion, and career first. Yep, that's me.
These tools are good to use to assist in the segmentation of your target audience....in addition to being fun to just play with. As Dr. Engleberg said, for some reason Americans like to be labeled. I think this is a true statement but I'm not sure why this is. People are always trying to be "unique" while being "just like everyone else". Maybe that's why we like labels. We want to be part of a group identity, yet these labels also give us ideas about how to break from the mold. Regardless, I am an Achiever/Innovator...for today at least.
Lastly, I'm gonna give a little information about my group project. We are working with the organization, Shakti Rising. http://www.shaktirising.org/ From what I know so far, I think they are a fantastic organization that is full of women with servant's hearts who really want to make a difference in their lives, while helping others heal. Our task is to help them with their goal of finding dedicated volunteers to teach, help heal, and lead women to recovery from various traumatic experiences. Finding dedicated volunteers for this project will be quite a challenge, but I think my group and I are definately up to the challenge!
5 comments:
Love the photo. Very multicultural. But no... I am not the Asian girl in the photo (reference to all asians looking the same).
I love Mission Valley. You guys have In N Out. My area is really diverse. We have the Bohemians.
I'm an Innovator/Acheiver. I don't know if I like being labelled. I mean, we all got good ones, but seriously to be labelled as something, it's hard to get out of it if you want a change. Like Jessica Simpson... a singer/actress... seriously, she's just a singer.
It's difficult to break out into something else.
Little did you or anyone knew... when I took a "career" test in high school... it basically said I'd be a lower class worker. Once labelled that, you really need to prove you're not that and you can do more. :P
Also another example, all of us face... We go to SDSU. We tell people that. "Oh that's a party school" ... ouch.
you didn't say all asians look the same. I just said that as everyone stereotypically saying it. I even say it jokingly. But I'm saying labels. :D
The survey says that I am a Thinker/Believer; although I'm not one to believe in these types of things, I do believe that I am a thinker ~ LOL!
The healing home for women sounds wonderful ...
Rosebud
I'm categorized as an achiever/maker. I'm not quite sure what this has in terms of individual potential, but it was very interesting to take!
I live in an area full of college students, with no kids, racially mixed, and no income. I live in a town where just over 50% of the population is associated with the University.
I'm a Thinker/Innovator. Not sure if it fits, but I did just think about, and then devise, a three-tier cupcake display (that I made with my own hands) using plates and random bits and pieces from around the house...
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